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White Papers
October 2007
Making Marketing Sense of Convergence
‘Making Marketing Sense From Convergence’ is a White Paper by Emma Mohr-McClune of Current Analysis, demonstrating how marketing delivery platforms enable operators to deliver converged offers before they actually converge their networks. This gives marketers the ability to implement contextual and personalised marketing to micro-segments in a converging services landscape.
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Making Marketing Sense of Convergence
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