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Pontis Marketing Delivery Platform The Pontis Marketing Delivery Platform is a comprehensive system for automating the creation and delivery of targeted marketing offers across multiple platforms. With Pontis, Mobile, Cable, and VoIP communication service providers are increasing revenues and customer loyalty by targeting customers with personalized offers based on their profiles, preferences, and real time behavior.
Automate The Deployment of Unlimited Personalized Marketing Offers
Through the automation and optimization of marketing and sales processes across multiple platforms and channels, the Pontis system dramatically reduces the complexity and time-to-market for launching new offers, and creates exciting opportunities to set up any combination of the following offers:
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Promote |
Launch real time promotions based on usage |
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Package & Bundle |
Define and launch targeted content packages and service bundles |
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Recommend |
Make contextual recommendations |
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Communicate |
Develop a personal dialogue with customers |
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Advertise |
Deliver personalized ads based on user behavior |
Targeted, Personalized Offers
The Pontis Marketing Delivery Platform enables marketers to design and execute targeted marketing offers and communicate them to customers at the optimal time. The Pontis system supports and enhances the effectiveness of key marketing activities - transforming them into a highly personalized, relevant customer interaction that continually adjusts to suit the customer.
Rapid, Intuitive Design with Business Templates
With the Pontis Business Desktop, marketing and product managers can easily define and launch marketing offers using intuitive Business Templates. Pontis templates are based on the industry's best practices, such as "Subscription Bundle", "Coupons", "Tell a Friend", and many more. Business terms including target segment, packaging, real time triggers for benefits, discounts, and messages provide a differentiated and personalized consumption experience.
Create New Synergies
With Pontis, distinct services and lines of business can be combined in a single offer. Managers can tie behavior in one service domain with responses in another; for example, top-up your account by a defined amount and get a free content item, or purchase 5 Video On Demand movies during the next week and get a discount on your broadband subscription.
Immediate "Project-Free" Launch
Once the Pontis system is installed and integrated with selected services and business templates new offers can be implemented instantly. There is no need for a special integration project, or to modify other IT or delivery systems. When an offer is launched, Pontis executes the business requirements and the interconnecting business logic. It then hands the offer over to dedicated delivery systems through a set of standard, reusable interfaces.
Powerful Real time Monitoring and Analysis
The PontisViews business intelligence module provides real time monitoring as well as long term analytics of marketing offers. A convenient dashboard with OLAP drill-down capabilities enables marketers to evaluate offer results, analyze market segments and answer key questions such as the impact on usage and revenues per segment.
Comprehensive Portfolio Management
Pontis provides a consolidated view of the entire offer portfolio that enables managers to zoom in from a high-level, top down perspective to a detailed analysis of individual offers. The Business Desktop enables comprehensive lifecycle management, and tools for sorting, comparing, and organizing offers. Pontis supports the definition and management of "Value Paths" that define follow-up offers, fallback offers, what if scenarios, and more.
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