Pontis for Mobile Network Operators
The mobile voice market has come of age. Competition is intensifying among network operators to attract, retain and maximize revenues from a finite number of users. Increasingly, Communication Service Providers are recognizing that the way to drive more revenues and protect their home turf is through innovative, highly targeted content and data services that reflect the interests of a diverse user base. To carry out a series of highly targeted and coordinated marketing programs in the most effective manner, Pontis gives operators the ability to automate the entire marketing offer management process in just a few simple steps.

Exploit the Opportunities
The Pontis Marketing Delivery Platform provides an end-to-end environment for planning and executing individualized marketing programs, even in multi million customer environments:

 

• Real time priced Promotions

 

• Contextual Recommendations

 

• Cross and Up-sell

 

• Personalized Packages and Bundles

 

• Dynamic “My Promotions and Recommendations” area

 

• Coupons

 

• Targeted Advertisement Campaigns

A Marketing Delivery Platform for Mobile Network Operators
Through the automation of marketing processes across multiple platforms, the Pontis system seamlessly handles the complex back office coordination required to proposition millions of customers on an individual basis with the most appropriate product offer and purchase experience. The Pontis Marketing Delivery Platform supports the full lifecycle of a mobile operator’s offers - from goal based planning, through program and offer design to execution and analysis. By combining strategic and tactical planning tools with end-to-end execution capabilities, Pontis allows marketers to measurably improve business results while enhancing customer experience and bonding. Once you have a holistic view of customer behavior, you can use that information to automatically adapt the product offer and user experience for each customer, driving him/her to purchase more content, try a new service, upgrade to a more advanced plan and more.

Follow Customers Along Their Life Cycle
The Pontis “value path” allows following customers with personalized and contextual messages and offers along their life cycle: marketers can automatically tie customer responses to offers to “follow up” and “fall back” propositions and messages. Marketers can define a coordinated experience across customer touch points including portal banners, messaging, IVR, call centers and more. The Pontis Marketing Delivery Platform allows them to package, re-price, cross sell and recommend digital services across Lines of Business using a large variety of best practice Business Templates™. As a result they enjoy double digit improvements in ARPU, accelerated service adoption and reduced churn.

Maximize Relevance For Each Customer

 

The Pontis system creates exciting opportunities to:

• Define comprehensive marketing programs using advanced tools such as goal based planning and simulations. Customer propositions are automatically applied based on usage and responsiveness to offers.
• Communicate with customers on a personal basis through portals, messaging, and other channels.
• Define and launch targeted content packages and service bundles.
• Launch real time usage-based promotions with personalized pricing.
• Present targeted advertisements which ensure relevancy and comply with exposure policies.
• Learn user preferences over time and continually improve the relevancy of the marketing offers.

 

The Pontis system provides marketers with a rich tool set for the meticulous planning and execution of a targeted and personalized marketing strategy:

• Innovative planning tools ranging from high-level goal based planning, to tactical design of customer “value path”.
• Set of simulation tools to validate the dynamics of marketing programs and offers.
• Proven best practice marketing business templates for the convenient design and execution of marketing offers and programs.
• Synchronized real time interaction capabilities that take advantage of all available customer communication touch points to turn the purchasing process into an individualized and effective experience for the customer.
• Analysis tools for the accurate assessment of the effectiveness of each offer. With actionable intelligence based on key performance indicators and success criteria, marketing managers can make rapid modifications to ensure the best possible results from every offer.