Pontis is the industry’s first comprehensive system for automating the planning, delivery and management of targeted promotions, packages & bundles across multiple service platforms.

Explore the vast opportunities Pontis opens up across multiple platforms:

Digital content and data services: a new landscape
Value added services as well as content and messaging are expected to drive business growth for communications service providers. As revenue growth from traditional services slows, and competition for subscribers and wallet share increases, Mobile, TV, and VoIP communication service providers must look for creative ways to ensure that this prediction becomes a reality.

Digital content and value added services are very different from communication access services. They are highly diversified, and often have multiple cross-media relationships; for example a ring-tone, picture, gossip item, and video clip may all come from the same artist, but will be distributed through different channels.

In contrast to the broad parameters of conventional demographic-based customer segmentation, the target audience for advanced products can be defined according to a substantial list of dynamic lifestyle and behavioral factors, including purchase events, subscriptions, and current location. In addition, many content products have a limited lifespan, or are most relevant during a particular event or season.

New marketing paradigms
To propel sales and increase customer satisfaction in this new environment, service providers must target customers with personalized offers based on their profiles, preferences, and real time behavior.

Using proven marketing techniques such as bundling, cross-selling and time-limited promotions, service providers can support a wide range of objectives from enlarging purchase size, to introduction of new services and churn reduction. For example, Video on Demand programs can be packaged creatively into targeted offers such as ‘buy two action movies, get one for free’; happy hour for comedies; or special discounts for a 5 movie package.

These practices can be used to promote sales of a broad range of services including SMS, TV, internet, and voice. Furthermore, service providers have an opportunity to consistently promote offers in response to a range of real time customer activity - to ensure a lasting impact.

Creating and maintaining a large portfolio of highly targeted offers poses a range of challenges - business and operational - that must be addressed. The time and cost involved in creating new offers is substantial, so developing a time limited offer to a small market segment does not always make financial sense. Just as important, a marketing platform for designing, executing, and analyzing the various aspects of a targeted, personalized product offer is not a part of the current IT infrastructure.

The Pontis Marketing Delivery Platform enables communication service providers to create a diverse portfolio of differentiated subscriber offers. With customized solutions, Pontis enables different types of service providers to maximize their return on investment.